"Counter offers" occur because your present employers does not want you to leave, most commonly because they are unprepared to hire someone else to fill your role.
It is usually not advisable to take a counter offer. This is because counter offers are almost always temporary. A counter offer is a temporary solution provided by your manager that enables them to stay in control of the situation, buying them time to find a new employee or to complete a current work project. If you are offered a counter offer you should also question why you were not offered an increase in salary previously - why did it take you accepting a different job to force your employer to increase your salary, rather than them offering you a salary increase normally?
Why do people accept counter offers?
[Edit]Counter offers are comfortable. Moving to a new employer is uncomfortable. However, even though accepting a counter offer is easier than changing your job, the reasons for leaving your present employer still exist. Also, it should not have taken an outside offer to prompt the counter offer from your employer. Finally, and most importanly, by giving in to the counteroffer, you lose control over your destiny and hand it over to someone else. You appear weak, your employer knows you want to leave the company, and you may not be able to maintain your position in the workplace.
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