ESCP EUROPE Business School Master in Marketing and Creativity

Course Outline

Our Master in Marketing and Creativity is a unique programme offering all the elements of a high-level Master in Marketing programme and an innovative approach which places creativity at its very core.

Aimed at talented graduates holding Honours degree in any discipline and work experience in a customer-related environment (minimum 1 year), this is a 15 month course, the majority of which is based at the London campus, with one term hosted on our Paris campus. During the nine months of the taught portion of the programme, participants benefit from considerable project work thanks to the marketing consultancy projects. The programme ends with a 12-week industry internship and the submission of a professional thesis.

Students are presented with an inspiring curriculum which not only covers all aspects of marketing strategy, but also draws upon film, music, architecture, fashion and more to demonstrate how intrinsically linked the creative arts have become to today’s most successful marketing campaigns. 

Some of the modules taught on the course include:

• Art and science of creativity
• Financial Skills for Marketers
• Consumers and Consumer Value
• Breakthrough Strategies, Business Analysis and Planning
• Branding and the Creation of Value
• Marketing of Innovation: From Creativity to Implementation
• Value Creation through Product Management
• Integrated Marketing Communications
• Digital Marketing and Social Media
• Creativity in Managing Business Relationships
• Managing Trends and Talents

Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are included thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in London, one of the recognised centres of creative excellence, as well as from the support of the School’s outstanding world-class faculty.
 

Hands-on Approach

As we believe in the value of practical application, our students’ learning experience extends far beyond the lecture hall. With close links to industry leaders, ESCP Europe provides the opportunity to take on a 3-month professional internship and apply the newly-found skills in the workplace. Our Master in Marketing and Creativity students also work on live company consultancy projects, during which teams of students are briefed by a corporate client and provide solutions and proposals therein.

What do our students think?

Marc, Monaco
MMK
London-Paris
Class of 2012
Before joining the Master in Marketing and Creativity programme at ESCP Europe, I studied for a Master in Project Management. During this period I spent a great deal of time in professional internships in a variety of industries, all of which helped me to understand that I wanted to specialise in marketing.

I’d already heard of ESCP Europe due to its academic rankings and reputation for international excellence; but what encouraged me to investigate further was the fact the School’s MMK was one of the only programmes out there that offered a specifically creative approach to the business of marketing. Combined with the School’s open-minded, ‘melting pot’ attitude and amazing professional opportunities, the MMK quickly became my first choice for study.   

My class is very international, with 44 students of 24 different nationalities, both European and non-European. I’ve found the experience of working with people from so many different backgrounds to be incredibly valuable and I’m sure it will help me in my career.

The MMK includes a period of professional internship, and the London campus careers team has been extremely helpful in my search for a placement. I have been able to meet with them several times for practical advice – they give you all the confidence you need to go out and find a job! The alumni network has also been very helpful. It’s very powerful and members are very willing to help current students.

I would definitely recommend the Master in Marketing and Creativity at ESCP Europe to anyone who wants to learn about new and innovative techniques within the marketing industry. It is a unique and international programme that teaches students to think outside of the box, something I think is of immeasurable value nowadays. 

Contact

To learn more about the programme and admission requirements, click here.

Anna Borsarelli
Admissions Coordinator
ESCP Europe Business School
527 Finchley Road
London NW3 7BG

Tel: +44 (0)20 7443 8873
Fax: +44 (0)20 7443 8874